Customers
Financial professionals across Europe and South Africa rely on Infront for global real-time market data, trading, news, and analytics covering key markets. Infront’s proven solutions have been developed over 20 years by industry experts and product development is closely driven by our clients' business needs. The Infront Professional Terminal is the most user-friendly and flexible terminal in the financial market, helping institutions reduce costs, adapt to fast-changing market requirements and work more effectively with increasing amounts of information.
Joining as a part of their marketing team in order to help Infront expand their business in Europe. My main duties include lead generation through a wide variety of things, such as upgrading Infront web site, search engine optimization (SEO), web services generation and integrations, CRM setup & implementation, retention marketing (email, SMS, social media), as well as assisting in acquisition marketing (Google Ads & LinkedIn).
Work is carried out on-site in their main office in Oslo during the first two years, and remotely until 2023.
Infront
I had the pleasure of hiring and working with Peter Kindberg for several years, and I highly recommend him as a skilled web developer. Peter’s expertise spans various areas crucial for successful sales growth:
1. Web development:
• Peter is proficient in Umbraco, an adaptable content management system (CMS). He knows how to create and manage websites effectively using Umbraco.
• His understanding of SEO optimization ensures that websites he develops are search engine-friendly. From on-page SEO elements to technical aspects, Peter excels in driving organic traffic.
2. API Integrations and CRM Expertise:
• Peter’s ability to work with APIs is commendable. He seamlessly integrates third-party services, allowing for data exchange and enhanced functionality.
• His experience with CRM systems (specifically FreshSales) enables efficient lead management and customized workflows.
3. Marketing activities:
• Peter is well-versed in inbound and outbound marketing strategies.
• For inbound marketing, he created compelling landing pages, optimizes forms, and tracks user interactions to generate leads.
In outbound marketing, Peter knows how to reach potential customers effectively through targeted campaigns.
Infront
Peter has worked as a consultant at Infront for more than five years. For a good part of that time, he reported to me in my role as head of marketing.
Peter is an experienced programmer as well as being skilled in the technical aspects of marketing. Peter supported us in the development of no fewer than three websites, where he engineered integrations with other inhouse systems, developed bespoke templates for specific marketing campaigns, kept us on our toes regarding GDPR, and managed our SEO and Google analytics.
Peter is a problem solver. Regardless of the issue at hand, he has come up with solutions to keep us moving forward. He is also a “yes” sayer, taking on anything and everything we asked of him. His positive “can-do” attitude makes him a good guy to have on the team.
CDON is probably the largest online e-commerce store in all of Scandinavia, with a product selection in sports, fashion, media, computers and electronics, grocery and much more. Their ambition is to provide their clients with anything they like at the best rates on the market.
For CDON, I created a structure for delivering post-sale communications to their clients - based on the customers' purchase, with timely and highly relevant content for their purchased products. Employees of CDON can easily modify anything from the content being sent out to the steps in the life cycles.
As one of the world’s best brand builders, we’re proud to be leading the way in premium drinks – the most exciting consumer products category.
Diageo owns several large and well-known brands, such as Guinness, Red/Blue/Black Label Whiskey, Baileys, and many more.
Together with a large team, I was part of developing their digital platform for e-commerce through brands like TheBar.com.
My role was mostly related to Umbraco and enabling quality content to be displayed.
The cooperation with eBay (DBA, Bilbasen, Bilinfo) started in 2016 when they needed a person to assist with their daily routines for email marketing. As they use SmartFocus, I was a pretty obvious choice for them.
Shortly after getting started, the cooperation was expanded with various data integrations as well as automation and other features in order to improve the relevancy and profitability of the communications.
Epteca is an agency that sends super targeted and relevant emails to [traveling] customers from various companies selling airline tickets and hotels after the point of purchase. These communications contain a mixture with handy information, weather conditions at the location, as well as some targeted products that may be useful for travelers.
The cooperation started in 2011 as employment, and together with the CEO of the company, draw the very first lines of the system architecture on a blank piece of paper.
Today, Epteca does their business from a very nice and spacey office in central Zug, Switzerland, and I'm of course very glad to see things are going well for them.
Danads offers a system for purchasing ads in newspapers and other media, which simplifies the process and manual labor by the publisher.
My challenge was to restructure their backend solution, both APIs, databases, and information flow, in order to meet the future needs of a growing organization. I handled the backend, and another developer handled all frontend related work.
As I'm writing this, Danads has 7 offices in various countries in the world.