Services

 

Programming & Development

C#.Net, MVC
PHP, CakePHP
MS SQL, mySQL
JSON, XML, SOAP
HTML5, CSS3
JavaScript, jQuery, Bootstrap
etc

I'm an educated developer, having worked about 8 of my 12 years in backend-development, whereof 3 with system architecture and design patterns. I feel very confident that I can contribute with the right set of skills that you need for your project, regardless if you need a quite doer, or a loud and driven tech lead.

My primary focus is Microsoft technologies; C#.Net MSSQL, Entity Framework. Secondarily, I use PHP5 (object oriented, preferably cakePHP) and mySQL.
I see myself as a full-stack developer, but with a much heavier focus towards backend development.

I am used to working in a team of developers, as well as working alone. Regardless of how the team composition is, I prefer working with SCRUM and KANAN as project management and planning. This makes the entire project very visible, and you can easily see where you're at from a very early stage.
For a short introduction to KANBAN, click here.

 
 

E-Commerce

Opencart
PrestaShop
TeaCommerce

Anything from technically creating plug ins to strategically profiling and communicate with your customers in order to increase up-sales and cross-sales; if you can explain your needs, I can most likely create it! - and if you don't know what you need, I'd be happy to suggest something profitable!

For me, E-Commerce is like a buffet of information waiting to be processed. Looking at customers behaviors, you can relatively easy create very good cross-sales and up-sales, as well as improving customer retention!

This concept is very broad, but please read under the tabs "Marketing" and "Specializations" for more details, or simply get in touch, and I'll be happy to explain with a personalized example.

 
 

CMS

Umbraco

I have worked with several CMS systems, but only stayed with one of them, and that is Umbraco. The system is open source (free) a great bridge between marketing and IT. Its flexibility, extendibility and administrability makes Umbraco a very appreciated system for many smaller and mid-sized businesses.

Throughout the years, I've developed a few API-bridges and integrations between Umbraco, TeaCommerce (e-commerce plugin in Umbraco) and customers back-office solution.

If you need a complex implementation, I'd be happy to help.

 
 

Consultation

IT-strategy & System Architecture
Technology consultation
Marketing strategy
Customer segmentation
Programming languages & technology

Maybe you're looking for a prestudy about choice of technology, maybe an education session in any of my specializations or a requirement analysis. Regardless what it is about, I'd be happy to help analyzing the needs.

Please leave a message, and I'll get back in touch as soon as possible!

 

Email Marketing

Email-strategy
Campaign management
Customer segmentation
Data integration and automation
Evaluation of statistics
A/B- / multivariatiant-testning
More advanced concept

Email is a very important tool for keeping in touch with your existing customers, and done correctly, increasing customer loyalty and profitability.

The biggest mistake companies do is to have a bunch of 50k former customers who has given the consent to receive email communication. The second biggest mistake is failing to realize that email is a 1-1 communication, and content can be unique to every customer. Sending relevant and personalized information, offers and images to the users can be VERY profitable! Additionally, relevant and targeted content also increase the customer loyalty and decreases likelihood of unsubscribes and complaints.

Throughout the years, I've been working with some of Scandinavia's largest and most well-known organizations, advising on a strategic level of companies whose member base been 10m+ active subscribers.

I have also developed many bridges to integrate customer information with various external sources in order to automate highly relevant emails, both campaigns (to thousands of people at once), as well as trigger / action-based emails (order confirmations, forgot password, happy birthday, reminders, we miss you etc).

We all dislike spam, and I also dislike spammers to the extent that I refuse working with them (putting it very mildly).
Additionally, I also decline clients whose strategy is buying / selling lists (co-regs etc), using email as acquisition marketing, even if all these methods are legally ok. Email is made for retention and relevant 1-1 communication, and this is what I'm working with!

 
 

Segmentation

Identifying customer groups
Test groups
Goals for various groups

A famous Swedish saying, directly translated by myself, is: "You should speak with farmers in farmers way, and with the educated in Latin". It means that one should adjust the message to your audience.
Segmentation is breaking down something large to smaller and more tangible parts and handle each part separately. Some examples of segmentation could be:

  • Geographical segmentation - For example to offer a certain type of clothes to customers in warmer climate and warmer to customers in a colder climate.
  • Market segmentation - Company customers or individuals. If you have a wide product offering, segmenting on which type of product the customer uses are also very lucrative.
  • Demographic segmentation - Such as age, gender, income, profession etc.
  • Cultural segmentation - Some products, colors or similar can be effective or offensive in certain cultures.

In the end, the above is "profile-based marketing", which is the term for using customer data in order to tune the offer to fit the customer. This is one of the most effective marketing methods there is.

Additionally, for testing new strategies, temporary and random segments can be created, to which you communicate in the new way and measure the response rate of the new communication method.

 
 

Consultation

IT-strategy & System Architecture
Technology consultation
Marketing strategy
Customer segmentation
Programming languages & technology

Maybe you're looking for a prestudy about choice of technology, maybe an education session in any of my specializations or a requirement analysis. Regardless what it is about, I'd be happy to help analyzing the needs.

Please leave a message, and I'll get back in touch as soon as possible!

 

Web Design

Web Design
User Interface Design
Responsive Design
etc

Social Media

Social Media Strategy
Facebook
LinkedIn
Twitter
 

Paid Search

Paid Search Strategy
Paid Search Management
Google AdWords
Other PPC Options
 
 

Consultation

IT-strategy & System Architecture
Technology consultation
Marketing strategy
Customer segmentation
Programming languages & technology

Maybe you're looking for a prestudy about choice of technology, maybe an education session in any of my specializations or a requirement analysis. Regardless what it is about, I'd be happy to help analyzing the needs.

Please leave a message, and I'll get back in touch as soon as possible!

 

SmartFocus

Former employee (account manager)
Several large projects & integrations made
Knowledge in all parts of the system
API and automation
Campaign setup
Data integrations & personalization
Read more

SmartFocus is one of the world’s largest SaaS Email Service Providers for email campaigns and is targeting medium to larger organizations.

The journey started 2010, when I was offered an employment as an account manager. The role was very technical, and my duty was to educate and develop the customers within the platform. During this time, I worked with large and well known organizations such as Spotify, eBay, Bredbandsbolaget, Telenor and PriceRunner; helping these companies on both a technical and strategic level.

The years after my employment, I worked with a startup project called Epteca (http://www.epteca.ch) where the CEO and myself laid the ground work for the entire system. Using SmartFocus, Epteca delivers super relevant email communications to travelers (life cycle marketing) with information and offers. My role was system architect and developer.
Today, Epteca works with several very large and well-known customers from their very nice and spacey offices in central Zug, Switzerland.

After Epteca, I worked another 2 years with eBay, among other things with process automation, data integration and campaign management.

SmartFocus has truly been my main focus in my work life for about 5-6 years, and I find it very difficult to believe that there are many people in the world who possesses a higher skill level and who can work as broad as I can.

 
 

Other ESP

Apsis
MailChimp
Mandrill
Salesforce / Sendgrid
etc

SmartFocus is actually just a tool that allows you to use what you know about "email marketing" in the best way possible.
With my knowledge in the field, I should be able to work very well with just about any quality ESP-system out there. I see them simply as a dialect of a language, which should be easy to learn.

From before, I already have 2 projects done in MailChimp / Mandrill; and the deliverables has been working very and with satisfied customers as a result.

If you have a project in Apsis or other system, do get in touch!

 
 

Consultation

IT-strategy & System Architecture
Technology consultation
Marketing strategy
Customer segmentation
Programming languages & technology

Maybe you're looking for a prestudy about choice of technology, maybe an education session in any of my specializations or a requirement analysis. Regardless what it is about, I'd be happy to help analyzing the needs.

Please leave a message, and I'll get back in touch as soon as possible!

 

CMS & CRM

EPI Server
Microsoft Dynamics CRM
SalesForce CRM

I am interested in learning Episerver, Microsoft Dynamics CRM and SalesForce CRM. If you have a project that requires a junior / mid-level developer within these systems, I'd be happy to take on this challenge at a reduced rate. Please do be aware that I have no knowledge from before in these, and the reason for the reduced rate is that I'd be learning on the job. If you can provide some resources / coaching, it would be excellent.

 
 

Seeking new challenges

New city / country
While the Lund and Malmö region are beautiful, I am privately looking to try something new. If you have a project for at least 3 months in a different city/country, especially in Germany, Austria or Switzerland, I'll offer a decent discount on my main price.
 
 

Consultation

IT-strategy & System Architecture
Technology consultation
Marketing strategy
Customer segmentation
Programming languages & technology

Maybe you're looking for a prestudy about choice of technology, maybe an education session in any of my specializations or a requirement analysis. Regardless what it is about, I'd be happy to help analyzing the needs.

Please leave a message, and I'll get back in touch as soon as possible!

Continuous Services

 

Maintenance & Term Commitments

"Help me help you!". If you need anything from continuous maintenance to a hard core developer available a couple of hours per month? Then this package is ideal for you! By reserving me a few hours per month, I can more easily plan my time, and in return I offer my whole range of services at a reduced rate!

 

Web Hosting

I have a dedicated server where offer to place my client’s projects that we create, assuming that the solution does not interfere with the operations of the server.
I do not accept customers who solely wishes to be hosted on the server.