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About me

I am an educated programmer, but my career took an unexpected turn when I received an employment offer as an account manager at SmartFocus, one of the world’s leading SaaS email marketing platforms. I received a solid education in email marketing and got to work at a strategic level with some of Scandinavia’s largest brands. My technical knowledge came well in hand for this position.

After SmartFocus, I got employment at a startup agency, Epteca, working in the travel industry. Epteca is improving the relevancy of information and service offering by sending very timely and highly relevant communications to the travelers after the point of booking. Together with the CEO of the company, we drew and implemented the entire system architecture starting from a white piece of paper. After 2 years at Epteca, I started my own company, and today I have 12 years work-life experience, and returning customers, among these ones, are of course Epteca.

I like being a creative and driving part of a team, especially in projects where the result is easily measurable. There are a few occasions where I feel prouder than when a project I've been working on provides vast benefits for the client.
However, I do acknowledge that certain companies or projects don't need thinking people but simply resources that "do" the specified work. I see this as completely natural, and I am comfortable working as a thinker and/or doer in projects.

Satisfied customers are returning customers: and will even recommend you to others. This is the way I want to market myself.

For more information, please read my CV or visit me on LinkedIn below.

Core knowledge

I am initially a programmer with a focus on web development. My primary focus in Microsoft technologies, such as C#.Net & MSSQL. Since 2010, I've got into retention marketing, and having worked at a strategic level with some of Scandinavia’s largest companies as well as being the system architect for a successful company focusing on that area, I feel confident to say that my core knowledge is a mixture of profitable retention marketing strategies as well as a strong technical knowledge.

A brief summary of my core knowledge:

  • Strong technical knowledge
  • Retention marketing strategy, with special focus on email marketing
  • Strong commercial understanding, weighing cost vs quality
  • Automation of marketing, processes, etc
  • Data integrations, data mining and profiling
  • Brainstorming of new functionality as well as the implementation of such
  • Very good knowledge in the travel industry


Med 12 års arbetslivserfarenhet i bagaget, och efter att ha arbetat som account manager och hjälpt över 50 kunder på en strategisk nivå inom epostmarknadsföring, samt arbetat som frilansande IT-konsult och arbetat med flertalet kunder i både korta och långa projekt så har jag sett hur både stora och små organisationer arbetar.

Jag har inga problem att anpassa mina lösningar till kundens behov och budget; min yrkesstolthet baseras på affärsnyttan jag bringar kunderna, dvs kvalitet i kombination med behov och kostnad. "Less is more" är ofta rätt väg att starta.

För bästa värde så bör jag placeras som en brygga mellan IT, marknadsföring och ledning, där den primära fokusen ligger på IT. Jag förstår pengar, och placerar ni mig i projekt nära dom så är jag säker på att jag kan få ert konto att växa.